Food Fight: Amazon cuts Whole Foods prices for Prime members
17 May 2018, 01:20 | Virginia Benson
Prime Perks: Amazon Dangles Discounts For Whole Foods Shoppers
Whole Foods is starting a new loyalty program with special discounts for AmazonPrime members. Mackey previously told Reuters that Whole Foods, which has a roughly 1% share of the fragmented us grocery market, has already seen its basket size - the number of items purchased per transaction - rise since it merged with Amazon last summer.
Inc.is offering new discounts for Prime members shopping at its Whole Foods grocery stores, adding another perk to its membership program after a 20% price hike. The perks are now only available at Florida Whole Foods stores, but you'll see them nationwide this summer.
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Currently, Amazon is trialing the program with certain Whole Foods customers in Florida with the expectation that a national roll out will occur during the summer.
Whole Foods has stores in Orlando, Winter Park and Altamonte Springs.
Amazon has fired another shot across the supermarket industry's bow. If you have an Amazon reward credit card, you qualify for an additional 5 percent off. Alternatively, shoppers can simply provide their phone number, as long as the number is linked to their Prime account.
Prime was created to make your life better every single day.
In bringing Prime to Whole Foods, Amazon is trying to give members another reason to stay on as subscribers - even as it raises the price - and try to lure those who aren't to join. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon.
That extra 10 percent off was the big perk everyone was expecting, but there's a second discount that could actually mean more immediate money in your pocket: sales that rotate each week on popular products.
The move serves the same objective as retail loyalty programs.
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