teknolojiarsivi.com July 20, 2018

Google announces plan to combat spread of misinformation online

21 March 2018, 07:57 | Harold Aguilar

Image Google

Image Google

Google on Tuesday unveiled the Google News Initiative in another step to fight fake news and help publishers generate a source of revenue.

Over the next three years, Google will be committing $300 million towards these goals, and "deepening [their] commitment to building products that address the news industry's most urgent needs".

Google is launching a new initiative to make it easier for users to subscribe to their favorite news sites, without leaving the service, or engaging in a lengthy sign-up process.

Google's chief business officer Phillip Schindler is pitching announcement of the company's "News Initiative" as an "effort to help journalism thrive in the digital age".

Google has been selling search ads to retailers for a long time, and more recently has been forging deeper partnerships as it tries to fulfill its own shopping ambitions.

The tech giant also said that it will launch a program called the Disinfo Lab with the Shorenstein Center at Harvard's Kennedy School to curb misinformation through research and education. Google says it's hoping to make this signal available to more news organizations this year.

After subscribing, if users stay logged into their Google account, they won't run into paywalls or be asked to repeatedly enter a username and password to access news from publishers they pay for.

The program comes as Google and news agencies try to hash out their difference.

With Subscribe With Google, those who already subscribe to publications will see content from those publications higher in Google search results when they share their subscription status with Google.

Also of note: Google says it's working with the national academies of sciences, education, and medicine, The New York Times, and New York hospital and research center Memorial Sloan Kettering, to surface fact-checks for health-related results.

Google has been previously viewed as an enemy to the industry, but publishers are warming to the tech platform with Fairfax even inking a deal with Google past year. The functionality is being advertised as "Subscribe with Google" and presently supports subscriptions offered by seventeen participating publishers, with the list including the likes of the Financial Times, The Washington Post, The Telegraph, la Republica, Le Figaro, and The New York Times.

Google also said it was releasing a new analytics tool, News Consumer Insights, to help news organisations "understand and segment their audiences with a subscriptions strategy in mind".

Several of Google's existing retail partners will ramp up their efforts to take advantage of Shopping Actions, including Walmart, Home Depot, Costco, Target and Ulta Beauty.

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