teknolojiarsivi.com July 16, 2018

Google brings AMP pages to Gmail: Here's how it will work

14 February 2018, 06:59 | Virginia Benson

Google brings AMP Stories to Google Search to deliver visually rich content

Google search on mobile

Navigating AMP Stories is pretty similar to how users navigate Instagram Stories or Snapchat Stories. AMP Stories will be available to all publishers and are being released as a "free and open" experience. The company is introducing Snapchat-like Stories format for news within Google Search in partnership with the world's leading media publications, including CNN, Conde Nast, The Washington Post, Vox Media, and others. "It swings the doors open to create visually interesting stories". However, the timeline for AMPs actually coming to Gmail is quite vague; Google merely said it'll happen "later this year". Google says that AMP typically loads from Google Search in less than one second.

Accelerated Mobile Pages (AMP) are designed with HTML tags that optimize mobile content delivery. With that part of AMP being quite successful (if not always beloved) now, Google is looking to take AMP beyond these basic stories. Through AMP Stories, publishers will let you tap through quick bits from their news stories in a carousel of slideshow content. The technology is Google's controversial solution for creating performant mobile webpages. The new feature is now being tested by Priceline, Pinterest and Doodle, according to the blog post. "The format comes with preset but flexible layout templates, standardised UI controls, and components for sharing and adding follow-on content", it said.

AMP stories can includes images, videos, and text, and are available for everyone to try on their websites as of today. You flip through pages like a digital, interactive magazine, and every story is accessible via your web browser: no new apps or irritating updates required. "Getting these key details right often poses prohibitively high startup costs, particularly for small publishers".

Companies like Pinterest, Booking.com, and Doodle are working on features for AMP for Email.

Word of Google's AMP Stories project first leaked out last summer.

While I'm not sure if publishers will fully embrace this format, I have to admit that the existing AMP stories I looked at made for a nice diversion.

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