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YouTube Remix, Yet Another Paid Music Service, to Launch in March

10 December 2017, 03:46 | Harold Aguilar

CREDIT Google

CREDIT Google

While Billboard notes that they already have Warner Music Group on board, giants like Sony Music and Universal Music Group are still in the negotiation phase. With YouTube continually pulling in major online traffic, a lot of which is dedicated to music streaming, music executives want in on the action.

As of nearly a year ago in November 2016, Youtube Red was only reporting approximately 1.5 million subscribers, a minuscule customer base when compared to other streaming platforms like Spotify, who services, as of this summer, just over 60 million subscribers. A Play Music subscription already lets users enjoy ad-free YouTube content and Red originals as part of the package.

Another gripe, the report says, is Google's inability to convert free visitors into paid customers. YouTube is also negotiating with a consortium of independent labels called Merlin, as well as reaching out to have artists help promote the service.

It's been quite a while since Google first admitted that it had plans to merge Play Music with YouTube Red back in July. Meanwhile, Google's YouTube is eyeing the launch next spring of a new music-streaming subscription product, dubbed Remix, Bloomberg reported.


Bloomberg's sources said that YouTube has been attempting to negotiate new deals with Universal and Sony for more than a year.

At the end of last month it emerged YouTube's system for reporting sexual comments on children's videos has not been working for more than a year.

Google's worldwide music boss Lyor Cohen has previously spoken of the possibilities of bringing together Google Play Music's paid service with elements of YouTube.



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