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teknolojiarsivi.com November 23, 2017


The Starbucks Holiday Cup Is Officially Here and It's Customizable

02 November 2017, 12:33 | Floyd Cook

Starbucks holiday cup comes with a message to 'Give Good' | Starbucks Newsroom

Rejoice, Starbucks-Lovers! Red Cups and Holiday Drinks Are Officially Back!

In a news release Starbucks unveiled its first color-in holiday cup. "We love the idea of everyone making this year's cup their own", said Leanne Fremar, executive creative director for Starbucks, in a statement on the company website. Or how about last year's green cups, which were replaced by red cups that came in 13 different designs, proving that the coffee chain heard our screams about being boring and went in the complete opposite direction?

As the calendar turns from October 31 to November 1, it's time to pack away your Halloween costumes for another year and get into the festive spirit-because the countdown to Christmas is on. It also includes a pair of hands holding red cups of coffee, and the cup features some splashes of green as well. Since then, every cup they've designed has heavily featured shades of red.

The coffee chain's seasonal cups launched in the U.S. on Wednesday morning and it's safe to say they're full of festive cheer.


Starting today, Starbucks sbux will be rolling out its holiday cups in the US and Canada, but with a totally new look. "Whether it's wrapping presents or decorating a tree, writing cards or enjoying a mug of cocoa". The plain red cups were slammed by some who felt that the company removed "Christmas from their cups because they hate Jesus".

This season's "cup sleeve" (for hot beverages) is red with an invitation to "Give Good", which is the theme for Starbucks' 2017 holiday campaign.

"Giving good can be as small as someone opening the door for you, or recognizing the people that enrich your life-your child's teacher, a caregiver, a family friend", Fremar explained. Two years ago the chain introduced simple, red cups and critics said their simplicity was part of a "War on Christmas."



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