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Mobile Offers Free Netflix to Lure New Customers
07 September 2017, 01:59 | Vickie Mathis
Love Netflix? T-Mobile Is Giving Away Free Netflix Subscription With 'Netflix On Us' Promo
The promotion kicks in September 12, and all T-Mobile One customers with two or more lines will be able to activate their NetflixNFLX, +2.12% subscription by going online, to a T-Mobile store or calling customer service.
Once paired, T-Mobile will pay Netflix directly for your subscription.
Big Picture: T-Mobile will give its unlimited-data customers free Netflix, in what looks like a win for both companies. The offer includes the standard Netflix plan for viewing on up to two devices simultaneously, which normally costs $9.99 a month.
T-Mobile may ultimately have to pay $125 million a quarter for all of these memberships, by Piecyk's math, but he thinks the Netflix deal will help it sign on more multiple-line family memberships. The offer extends to existing Netflix subscribers as well as new customers who've been eying the streaming services.
"This is the latest illustration that not all unlimited is created equal", T-Mobile CEO John Legere said, while unveiling the Netflix On Us promotion. If you prefer premium (four simultaneous Netflix streams as opposed to two).
What's your take on this new promotion by T-Mobile?
You need to have a recent T-Mobile One or One Plus family plan for two paid lines or more, with taxes and fees included.
In addition, T-Mobile is throwing a Netflix "Meme-a-thon" on Twitter. According to T-Mobile, during times of data congestion - say prime TV viewing time - the top 3 percent of data users ( 32GB a month) can expect to see "reduced speeds until next bill cycle".
Customers can activate their Netflix subscriptions online, in stores or by calling the carrier.
Note that the T-Mobile One caps video streaming at 480p resolution. You can of course watch Netflix in full-quality using your home internet. It also has offered free music and video streaming, free worldwide roaming, and other perks.
T-Mobile shook up the industry with no-contract, monthly financing plans for mobile phone purchases.
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